Work Experience
With a vast experience of diversified industries at different capacities, I have learnt how to create, optimize & grow products and services around the globe.
Having hands-on experience of both marketing and development, I am able to create and enhance user experiences utlizing both areas of expertise.
I have experience of both B2B & B2C areas in big structured organizations as well as failed and successfull startups.
Below is a brief snapshot of what I have done.
Intelex Technologies
The World's Leading Environmental, Health & Safety and Quality (EHSQ & ESG) Management Software
Key Responsibilities
- Establishing CRO program, SOPs and structure alongwith onboarding wider team
- Working on conversion optimization to increase leads conversion rate on website
- Improving user journey funnel to encourage them to take multiple actions
- Optimizing advertising campaigns for improved version
BlueMind Inc.
A FinTech SaaS startup for financial advisors; Smart Digital Office for Financial Advisors
Key Responsibilities
- Working from scratch from marketing research, website development, pricing models, user funnels, software UI and functionality
- Creating and managing content calendar for inbound marketing to increase website traffic
- Implementing user journeys and marketing automation processes
- Managing multiple social media profiles
LifePlan Investments
A financial Services company providing services for investment, insurance and taxation
Key Responsibilities
- Planning and executing lead generation through SEO, SEM and email marketing
- Developed and implemented user journey and marketing automation for lead nurturing
- Managing multiple social media profiles
- Generating leads while reducing 30% cost on per month
FNDTek
An agency providing IT solutions including website & application development, data analysis & digital marketing
Key Responsibilities
- Co-founded as part-time project to help people from family and social circle in starting online businesses
- Providing consultation in strategic planning, execution and management of freelance projects and small startups
- Assisting in website design & development, consumer analysis, lead generation, business development and monetization
Key Responsibilities
- Worked on SEO, Content Marketing, SEM, Social Media, Community and Email marketing for lead generation
- Restructured website as per new industry trends and focus on mobile first approach
- Converstion Rate Optimization on multiple segment journeys
- Content management including website, blog, support centre and apps for optimum user experience & search rankings
Key Responsibilities
- Created holistic online marketing campaigns based on specific use cases to increase sales and brand reach
- Primaryly focused on marketing automation, campaign management, KPIs / metrics identification and implementation
- Supervised persona based digital marketing campaigns and coordinate with all the marketing functions for optimum deliver and performance
Key Responsibilities
- Was responsible for planning, managing and executing country-oriented marketing strategy in Pakistan
- Performed Inventory Management function and kept updated record of company publications and other marketing material
- Independently worked on business development, lead generation and client service operations for gaining market share in Pakistan