Work Experience

With a vast experience of diversified industries at different capacities, I have learnt how to create, optimize & grow products and services around the globe. Having hands-on experience of both marketing and development, I am able to create and enhance user experiences utlizing both areas of expertise. I have experience of both B2B & B2C areas in big structured organizations as well as failed and successfull startups.
Below is a brief snapshot of what I have done.

logo of lifeplan investments company

LifePlan Investments

A financial Services company providing services for investment, insurance and taxation

Key Responsibilities

  • Planning and executing lead generation through SEO, SEM and email marketing
  • Developed and implemented user journey and marketing automation for lead nurturing
  • Managing multiple social media profiles
  • Generating leads while reducing 30% cost on per month

logo of bluemind app inc company

BlueMind Inc.

A FinTech SaaS startup for financial advisors; Smart Digital Office for Financial Advisors

Key Responsibilities

  • Working from scratch from marketing research, website development, pricing models, user funnels, software UI and functionality
  • Creating and managing content calendar for inbound marketing to increase website traffic
  • Implementing user journeys and marketing automation processes
  • Managing multiple social media profiles

logo of fndtek company

FNDTek

An agency providing IT solutions including website & application development, data analysis & digital marketing

Key Responsibilities

  • Co-founded as part-time project to help people from family and social circle in starting online businesses
  • Providing consultation in strategic planning, execution and management of freelance projects and small startups
  • Assisting in website design & development, consumer analysis, lead generation, business development and monetization

logo of purevpn company

PureVPN

A premium VPN service with multi device apps providing 2000+ servers in 140+ countries

Key Responsibilities

  • Worked on SEO, Content Marketing, SEM, Social Media, Community and Email marketing for lead generation
  • Restructured website as per new industry trends and focus on mobile first approach
  • Converstion Rate Optimization on multiple segment journeys
  • Content management including website, blog, support centre and apps for optimum user experience & search rankings

logo of gaditek company

Gaditek

A digital agency providing resources and IT solutions to global brands and projects

Key Responsibilities

  • Created holistic online marketing campaigns based on specific use cases to increase sales and brand reach
  • Primaryly focused on marketing automation, campaign management, KPIs / metrics identification and implementation
  • Supervised persona based digital marketing campaigns and coordinate with all the marketing functions for optimum deliver and performance

logo of Tag Org company

Tag-Org

The largest Arab group of professional firms that operates 71 offices around the world

Key Responsibilities

  • Was responsible for planning, managing and executing country-oriented marketing strategy in Pakistan
  • Performed Inventory Management function and kept updated record of company publications and other marketing material
  • Independently worked on business development, lead generation and client service operations for gaining market share in Pakistan