Work Experience

With a vast experience of diversified industries at different capacities, I have learnt how to create, optimize & grow products and services around the globe. Having hands-on experience of both marketing and development, I am able to create and enhance user experiences utlizing both areas of expertise. I have experience of both B2B & B2C areas in big structured organizations as well as failed and successfull startups.
Below is a brief snapshot of what I have done.

logo of Intelex

Intelex Technologies

The World's Leading Environmental, Health & Safety and Quality (EHSQ & ESG) Management Software

Key Responsibilities

  • Establishing CRO program, SOPs and structure alongwith onboarding wider team
  • Working on conversion optimization to increase leads conversion rate on website
  • Improving user journey funnel to encourage them to take multiple actions
  • Optimizing advertising campaigns for improved version

logo of bluemind app inc company

BlueMind Inc.

A FinTech SaaS startup for financial advisors; Smart Digital Office for Financial Advisors

Key Responsibilities

  • Working from scratch from marketing research, website development, pricing models, user funnels, software UI and functionality
  • Creating and managing content calendar for inbound marketing to increase website traffic
  • Implementing user journeys and marketing automation processes
  • Managing multiple social media profiles

logo of lifeplan investments company

LifePlan Investments

A financial Services company providing services for investment, insurance and taxation

Key Responsibilities

  • Planning and executing lead generation through SEO, SEM and email marketing
  • Developed and implemented user journey and marketing automation for lead nurturing
  • Managing multiple social media profiles
  • Generating leads while reducing 30% cost on per month

logo of fndtek company


An agency providing IT solutions including website & application development, data analysis & digital marketing

Key Responsibilities

  • Co-founded as part-time project to help people from family and social circle in starting online businesses
  • Providing consultation in strategic planning, execution and management of freelance projects and small startups
  • Assisting in website design & development, consumer analysis, lead generation, business development and monetization

logo of purevpn company


A premium VPN service with multi device apps providing 2000+ servers in 140+ countries

Key Responsibilities

  • Worked on SEO, Content Marketing, SEM, Social Media, Community and Email marketing for lead generation
  • Restructured website as per new industry trends and focus on mobile first approach
  • Converstion Rate Optimization on multiple segment journeys
  • Content management including website, blog, support centre and apps for optimum user experience & search rankings

logo of gaditek company


A digital agency providing resources and IT solutions to global brands and projects

Key Responsibilities

  • Created holistic online marketing campaigns based on specific use cases to increase sales and brand reach
  • Primaryly focused on marketing automation, campaign management, KPIs / metrics identification and implementation
  • Supervised persona based digital marketing campaigns and coordinate with all the marketing functions for optimum deliver and performance

logo of Tag Org company


The largest Arab group of professional firms that operates 71 offices around the world

Key Responsibilities

  • Was responsible for planning, managing and executing country-oriented marketing strategy in Pakistan
  • Performed Inventory Management function and kept updated record of company publications and other marketing material
  • Independently worked on business development, lead generation and client service operations for gaining market share in Pakistan